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Blood Collection Organizations and Advocacy Groups Partner With America Online to Raise Awareness About Blood Donation Washington, D.C. — In celebration of World Blood Donor Day, the nation’s leading blood collection organizations and advocacy groups have joined with America Online (AOL) to raise awareness about the critical need for blood donations. AABB, America’s Blood Centers, the American Red Cross and the Give Life Foundation are partnering with AOL to launch an online public awareness initiative aimed at encouraging young people in America to donate blood. “Every two seconds someone in America needs blood, and to meet this ongoing need, it is essential to foster a new generation of lifelong donors,” said Karen Shoos Lipton, AABB’s chief executive officer. “The generous, corporate philanthropic support of AOL will help to raise blood donation awareness, thereby helping to ensure that our nation has a safe and adequate blood supply for years to come.” This unique Web-based initiative has the potential to reach millions of online consumers, providing them with information about blood, donation opportunities and information on how individuals can help to make a difference in their community. This information will be promoted for three weeks on AOL CityGuide, the leading local entertainment guide online, including local sites covering more than 300 U.S. cities. “America Online is proud to join with the nation's leading
blood collection organizations and advocacy groups to raise awareness
around the need for blood donors,” said Rich D'Amato, America
Online's vice president for community investment. “This is
an issue that, at some time or another, touches the life of nearly
every person in America. We hope that by contributing AOL's ability
to reach millions of people — especially young people — we
will help make blood donation a lifelong part of each American's
personal commitment to give back to and serve their community.” This new awareness initiative coincides with the June 14 celebration
of World Blood Donor Day, which recognizes voluntary, unpaid blood
donors worldwide for their lifesaving contributions. The date of
June 14 also marks the birthday of Karl Landsteiner, the Nobel Prize
winner who created the ABO blood group system. For more information on the participating groups, visit:
Giving Back – Team Give Life Tells You How in their Race Across America (RAAM) Like a police lineup for do-gooders, Team Give Life filed onto the
awards stage this Lamoureux, a gold medallist in the 2002 World Transplant Games, received
a kidney "I think for 6-7 days we knew we were going up against tough
competition," said Lamoureux pointed out that during a crisis, such as 9/11, Americans
came out in Team Give Life completed RAAM with a time of 7 days, 14 hours, 39
minutes.
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